Archive for January, 2007

When computers try to do too much

Sunday, January 21st, 2007

You may have seen my previous post about Yedda’s interest-matching engine. Well, Yedda’s at it again, and this time they seem to think that I’m an expert of some sort on Toilet Paper Rolls.

This is an example of computer software trying to be too smart. Computers, no matter how smart they get, will [...]

MIT Tech Review: Worst review of the Best Q&A Sites

Friday, January 12th, 2007

When someone writes for a publication like MIT’s Technology Review, they have an obligation to write articles that are objective and scientifcally sound. To represent a brand like MIT, they have to observe the standards of review journalism such as creating measurable comparison criteria, applying those standards consistently, and giving consistent, even-handed treatment to their [...]

McDonald’s shortest-lived ad campaign ever?

Thursday, January 11th, 2007

You may have seen some of McDonald’s’ (where does the apostrophe go there?) ads in their So good, it’s almost embarassing campaign. Not only does the tagline itself not make sense, but the ads were downright bizarre.
Exhibit A: The ad below with the woman who either looks high on glue fumes, or just plain [...]