Random 15 year-old speaks, TechCrunch and Mashable listen
Dude, teens don't like Twitter!
Morgan Stanley today, in a fit of “we can do no wrong”-ness, posted a “research” report discussing the behavior of today’s teens regarding media. The only problem was that their research was based on talking to a single 15 year-old intern at Morgan Stanley. That’s right, they talked to one random dude. While normally this sort of interview would be fodder for a high school newspaper, Morgan Stanley continued their quest for irrelvance by publishing it themselves.
Because the report is generally so useless, I will not be posting a link to it. However, nothing stopped Mashable and CrunchGear/TechCrunch from posting their own coverage, including a full list of the conclusions reached by said 15 year-old. Mashable had the sense to at least question the research, but TC went ahead and used one of these useless conclusions as their headline (talk about link-baiting):
Morgan Stanley report shows that teens don’t use Twitter, don’t buy music (but still go to the movies)
in reality neither site should have said anything about this worthless report and they definitely should not have posted the conclusions. Guys: if it isn’t news, don’t cover it.
