Three cheers for Valleywag, for calling it like it is. Comscore has been a scam for years, and now it’s downright committing blackmail. Read the Valleywag piece for all the color, but the gist is that websites must pay Comscore $10k/mo in order to get accurately measured, and this is huge because ad buyers at all the big advertisers and agencies rely on Comscore stats (which I can vouch for from personal experience.) Yay Valleywag, boo Comscore.
Three cheers for Valleywag
Posted by joel on January 22, 2010