Ben Elowitz on the rise of SMO: Social Media Optimization

PaidContent features an article from our friend Ben Elowitz proclaiming the death of SEO in favor of Social Media Optimization, or SMO, and it’s worth a read (his blog is here.)  As I discussed in my blog post on the rise of social search, I think he’s dead on in this prediction.  We’ve seen Google’s search add more and more social features, offering tweets and other social media content for some searches, and as we predicted Bing is now integrating Facebook Likes into its search, so clearly marketers will have to start optimizing those channels to get the best placement in social search tools.


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