The Kindle is dead, long live the Kindle

I’ve been complaining (whining) about the Kindle for some time now.  My main argument was that with the impending emergence of netbooks and tablets (which weren’t out yet when I started this thread), a dedicated “e-reader” was pointless and destined to fall by the wayside.  It was clearly a stepping stone to devices that offered an e-reader as just another piece of software on a device that was capable of far more.

Amazon has now released the Kindle Fire, a color tablet that is based on the Android OS rather than their proprietary Kindle OS, just as I told them to.  The world doesn’t need another OS, and Amazon doesn’t need to waste money designing one, so they’re much better off leveraging Google’s OS and adding the Kindle software on top of it.

While Amazon is still offering Kindle dedicated e-readers, it seems clear that the Fire will be Amazon’s focus going forward, and the dedicated e-reader platform will probably be de-emphasized and fall by the wayside as tablets get cheaper and the price difference between tablets and dedicated e-readers approaches zero.

So to Amazon, I say well done: you’re focusing on what you’re good at and providing a reasonably full-featured tablet at a very competitive price.  Will it put pressure on the iPad?  Probably not a lot because it will be the category leader for the foreseeable future, but clearly the race to the bottom for tablet prices has started, just as it did for PCs a few years ago.

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