The Downside

Dude, teens don't like Twitter!

Morgan Stanley today, in a fit of “we can do no wrong”-ness, posted a “research” report discussing the behavior of today’s teens regarding media.  The only problem was that their research was based on talking to a single 15 year-old intern at Morgan Stanley.  That’s right, they talked to one random dude.  While normally this sort of interview would be fodder for a high school newspaper, Morgan Stanley continued their quest for irrelvance by publishing it themselves.

Because the report is generally so useless, I will not be posting a link to it.  However, nothing stopped Mashable and CrunchGear/TechCrunch from posting their own coverage, including a full list of the conclusions reached by said 15 year-old.  Mashable had the sense to at least question the research, but TC went ahead and used one of these useless conclusions as their headline (talk about link-baiting):

Morgan Stanley report shows that teens don’t use Twitter, don’t buy music (but still go to the movies)

in reality neither site should have said anything about this worthless report and they definitely should not have posted the conclusions.  Guys: if it isn’t news, don’t cover it.

If you’re on the digital airwaves at all these days, you’ve been hearing a lot of buzz about Twitter and particularly how people are starting to turn to it for bleeding edge news reporting.  (I covered the real-time news aspect of Twitter previously.)  What most pundits and even reporters are missing in this fray is that Twitter is more of a communication tool than a source of information, and they should treat it as such in their reporting.

The distinction is an important one, and it’s growing increasingly relevant.  In the aftermath of the coverage of Michael Jackson’s untimely death, the TechCrunch blowhards bellyached about how the mainstream media didn’t recognize Twitter’s role in the story coverage.  Author Robin Wauters cites the Chicago Tribune’s coverage:

Gossip site TMZ.com, owned by Time Warner, was out in front with Jackson news and digital-era pipelines spread the word, as has happened before with other major celebrity news stories. But it was old media stalwarts that did the heavy lifting, with giants such as The Associated Press and the Web site of the L.A. Times, sister paper of the Chicago Tribune, reporting the fastest, most credible information on the emergency call for paramedics and ultimately his death.

and she complains that

Chest-beating over old media doing the “heavy lifting” for blogs and Twitter, and being faster in reporting information than those new media when it was exactly the other way around is beyond ridiculous.

Wauters asserts that Twitter and TMZ did all the “heavy lifting”, but let’s be totally clear here: Twitter didn’t do anything at all. Twitter only facilitated communication between humans; in this case it enabled the distribution of links to the TMZ story.  Twitter doesn’t have a news room, and they don’t have writers.  Twitter is a pipe, a utility, a tool; it is not a source, so stop treating it as such.

Countless news stories are spread every day over email, blogs, message boards, cell phones, fax machine, or even good old word-of-mouth, but do we need to recognize the role of those tools in news coverage?  ”I just heard the news, thank you cell phones for giving me this news!”  Do we believe these tools should get recognition equal to the actual sources of news that created the stories being passed along them?  Now that’s ridiculous.  Just because the communication tool is new doesn’t mean it is anything more than a tool.  TechCrunch, please get over yourselves and stop promoting Web 2.0 for the sake of it.

Twitter is pretty sure Jeff Goldblum is dead

Jeff Goldblum, for one, can probably vouch for how little heavy lifting Twitter actually does:

TMZ alone should get credit for having feet on the ground (of some sort) and for getting the story first.  Stop thanking the messenger, and thank the writer of the message.