Amazon today announced that they are making an app store available for the Kindle.  What they need to do is go back to the engineers and have them crank out a color Kindle, so developers can make halfway interesting apps for it.  Mashable opines that this is “a huge development that completely changes the dynamics of the impending Tablet wars,” but when you consider that the imminent Apple tablet is sure to have an app store, a color screen, and will likely sell more units in their first year than the Kindle has sold cumulatively, this announcement amounts to squat.  There’s a reason Amazon doesn’t talk about how many Kindles they’ve sold.

Amazon knows they’re losing all their momentum to Apple, and they’re grasping at straws.  They conned EA into giving them a quote for their press release, ““Working with Amazon, we look forward to bringing some of the world’s most popular and fun games to Kindle and their users,” but what’s missing here is any mention of a specific game.  EA probably hasn’t started work on any Kindle games and may very well just wait and see if the platform is going to shape up.  They certainly won’t release any of their premier game licenses on a black and white screen.

Please move along, nothing to see here.

Looks like I’m not the only one on this bandwagon…